Jaynee Sasso: Financial Planning for Life, Not Just Milestones
We’ve all seen high profile financial advisors delivering tough talk: Wagging fingers on television, radio and glossy magazines, as they endlessly discuss the stock market, Congressional budgets and the complexities
of the bailout.
But Jaynee Sasso puts her money where her mouth is. Offering real world advice, she’s been through every challenge that today she helps others overcome.
As a young woman in New Jersey, Jaynee was striding the fast track to success: She aced her real estate exam and was licensed at 21. Within a
few years, she had earned her securities and broker’s licenses, followed by her license to sell insurance. Her financial savvy was as strong as her desire to help others, and her client list grew. By the time her children were in school, she and husband Donald had acquired success with all the trimmings. “I had the suburban dream lifestyle,” she remembers. “My kids were in private schools, I had a Mercedes parked in the driveway and a beautiful home.”
But privately, the family was struggling. In her real estate career, she was a foreclosure specialist. Unexpectedly, she almost lost her home.
A Fresh Start
In the midst of the turmoil, a few things were clear: Jaynee wanted more time with her family and to continue building her dream of a successful financial coaching business. And she knew that would require sacrifice.
So the family reevaluated their definition of “essential.”
“We made a decision to walk away from our typical suburban life in an effort to experience a life of wealth and abundance. We did a lot of cutting back,” she admits.
She eliminated things most of us take for granted, like TV. “People asked why I would turn off satellite [service] when it was only $50. I said, how can I justify having that bill when I am struggling to put food on the table?
I remember when we sold our big screen TV. My son was in tears.”
It was painful to see her son cry. But Jaynee transformed her outlook: “It was teaching him that these were some of the sacrifices that are required of you in order to reach your goals,” she says.
In 2002, she conceptualized a distinctive kind of financial strategy: Faithful Assistants, which helps families and individuals, establish their personal map to financial stability, and then coaches them to affluence according to their personal circumstances. Faithful Assistants is different than most programs, because Jaynee knows first hand what’s at the root of financial struggle.
Faithful Assistants Where You Are
“The financial industry typically only talks about milestones,” Jaynee says, “like sending your kids to college, buying your house, your car. It doesn’t tell you how to live your life so that you are in a position to do those things successfully. But there’s a lot of life that has to happen in between those milestones.”
Faithful Assistants will help cultivate your skills and attitude as well as provide invaluable expertise.
And there will be no “hard-sells.”
“My experience as a financial professional has been that the traditional financial industry is so geared to sell people a product or service that they don’t understand the dynamics behind what’s really happening in a
person’s life,” Jaynee says. “Because [most people] haven’t mastered how to manage their lives, they don’t
feel empowered enough to invest in the stock market or invest in a 401K. They don’t realize that if don’t learn how to manage their emotions and control their urges of living a luxurious life, then they won’t ever be able to implement the strategies [for milestones].”
Jaynee doesn’t shun the traditional financial industry she’s part of. Instead, she examines each situation and
arms clients with the skills and mindset for a lifetime of financial success.
“My program is geared to helping people with every day financial challenges so that they’re in a position to implement the strategies and advice that the financial industry typically offers,” Jaynee makes clear.
Heighten Your Quality of Life
Years after her start in real estate, Jaynee’s motivation remains helping others be happier, not just with their bank statement, but with their lives.
“You can’t really enjoy life and live it to its fullest when you’re burdened by a whole lot of financial problems,”
she says. “I know what it’s like to start from scratch. Now I’m free to pursue my business and build my dream.
I’m free to be a better parent because I don’t have to try to hold onto a lifestyle that I can’t afford. My goal
is to teach people to enjoy the same freedom that I feel.”
Wealth is about money, of course. But as you’re reaching for your milestone of success, you can live better.
You can experience the riches of life, of security, family and freedom.
“So often we’re thinking about one event, such as being a home owner, or saving for retirement or sending our kids to college,” Jaynee says. “Financial success is about longevity. It’s a series of events. It’s about being in
a position where you are able to overcome your obstacles and catapult and move ahead. You need to be doing something on a day to day basis that helps to improve your life than what it was from the day before. Financial success is a lifestyle.”
We can still dream about winning the lottery. But true financial independence is a process. It’s one Jaynee Sasso has navigated and can guide you through.
www.commonsensewaytowealth.com



